Real control of your daily spend, with no surprises and no overshoot
The way Google handles daily budgets lets it spend far more on any given day than the campaign budget says. In practice it can go up to twice the daily budget you set.
This script runs every hour, pauses any campaign that goes over its daily budget by a percentage you choose, and switches the paused campaigns back on by itself the following day.
No more nasty surprises, and no more lopsided budgets that leave your campaigns short of money on the days that matter.
Google can spend up to 2X your daily budget
Budget: €100
Actual spend: €200!
You set the maximum you will allow
Budget: €100
Maximum spend: €110
Decide how much overspend you are willing to allow — 10% over the daily budget, for instance.
The script reads the spend of every campaign each hour and spots the ones going over.
Campaigns that cross the limit are paused straight away, so no more money goes out.
The following day every paused campaign is switched back on automatically, with a fresh budget.
Set exactly how much overspend you accept, from 0% up to whatever figure you are comfortable with.
Spread your monthly budget more evenly by cutting out the runaway days that throw your investment off balance.
Once it is set up it needs no attention. It pauses and reactivates campaigns on its own.
Keeps unpleasant surprises off your Google Ads invoice and your spend where you want it.
Everything you need to master budget control
Detailed documentation covering every possible setting, best practice and sector-by-sector use cases.
An active community where you swap experiences, get updates and receive quick answers from the team.
Peace of mind, guaranteed: we do not just keep your budget in check, we show you exactly how Google handles spend and how to optimise your ad investment day by day.