Forget about watching AI Max by hand. The script monitors it for you and emails you only when it starts bringing in unqualified traffic, before your costs shoot up.
It is the usual pattern when you roll out something new in Google Ads. You switch AI Max on, watch it for a few weeks, see that everything looks fine and stop looking. The problem is that AI Max evolves over time: what works well today can start bringing in unqualified traffic overnight a month from now. And by the time you notice, it is usually too late — you have spent a fortune on clicks that do not convert.
The solution: AI Max Analyzer does that monitoring for you. The script checks the account every 7 days, compares AI Max performance against your keyword baseline and emails you only when it spots a real anomaly. You forget about it. The script reacts before your budget runs away.
AI Max is the new automatic expansion of Google Ads in SEARCH: it adds dynamic broad match and keywordless traffic to your traditional campaigns to capture queries your curated keywords were not covering. The promise is attractive, but the technical problem is that Google Ads does not clearly separate AI Max performance from that of your keywords, and without that separation it is impossible to know whether it is adding profitable incremental volume or driving up your costs with a CPA far above the baseline.
AI Max Analyzer pulls the data by traffic source (classic keywords vs AI Max broad match vs AI Max keywordless), works out the real CPA of each one and hands you a multi-tab Google spreadsheet with a dashboard, top search terms and search term + ad combinations. It works at manager account (MCC) level: you set the account, the date range and a destination email, and the script generates the report automatically. Every new month you get a summary of the previous month with the trend over the last 6 months, and between reports the weekly alert system keeps watch for you.
Before you install the script, understand the problem. How AI Max masks the traffic it bills you for: two real accounts (it went badly in one, brilliantly in the other), the before/after method for the "no breakdown" problem and what to watch so you are not paying blind.
Exclusive content from the Library in the panel. Create your free account with your email — no passwords, in a minute — and read it straight away, alongside the Guardian and AI Max Analyzer scripts.
A Google spreadsheet with 5 tabs and an automatic summary email
Headline KPIs: cost, conversions, CPA and ROAS of the campaigns with AI Max switched on
A list of SEARCH campaigns with AI Max switched on, individual metrics and conditional formatting for CPA/ROAS
A breakdown between classic keywords (baseline), AI Max broad match and AI Max keywordless with side-by-side metrics
Up to 500 search terms generated by AI Max, sorted by relevance and performance
Up to 200 search term + ad combinations that AI Max has generated dynamically
A monthly summary plus conditional weekly alerts if AI Max performs badly
When AI Max accounts for at least 15% of the cost, the script watches these signals
High severity: AI Max has spent more than €50 without generating a single conversion, while your baseline keywords are converting. It is the clearest sign that AI Max traffic is not qualified for what you sell.
Medium-high severity: The AI Max CPA is more than 1.5x that of your keywords (configurable threshold). If the ratio goes above 2.25x, the severity rises to high. It shows you when AI Max is paying far too much for each incremental conversion.
Medium severity: AI Max takes a far bigger share of the cost than the share of conversions it brings in. If it spends 40% of the budget but only generates 15% of the conversions, the script warns you with the exact gap.
The script runs every 7 days and decides automatically when to email you
On the first run of each new month you get an email with the full summary of the previous month and the trend over the last 6 months.
Between monthly reports the script checks your account every 7 days, but only sends an email if it finds AI Max performing badly. No spam, no false positives.
It cleanly separates the metrics of your classic keywords (the baseline) from those of AI Max broad match and AI Max keywordless. At last you will know whether AI Max is adding or subtracting.
Every monthly email includes how the last 6 months have evolved, so you can spot patterns of improvement or decline that are not obvious in a single period.
The script runs every 7 days but only writes to you if there is a real problem. No filler emails and no pointless alerts when everything is running well.
5 tabs with the corporate palette, conditional formatting, automatic filters and frozen headers. Ready to share with clients or your team.
A Config tab with CUSTOMER_ID, date range and customisable alert thresholds. You change the settings from the spreadsheet without touching the code.
No cost, no limit on accounts and no plan to sign up to. Get the script, set it up and start analysing AI Max today.
You activate it from your Ninja Scripts panel: log in with your email (no passwords), tell us in 30 seconds what you are interested in and install it following the step-by-step instructions.
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