Advanced semantic analysis that filters out irrelevant search terms using contextual relevance and several performance metrics at once
The Negative Keywords Script guards you keyword by keyword — but what happens when whole search terms slip under the radar?
Long, very specific search terms often fail to trigger the negative keywords you already have, burning budget on unqualified clicks.
Words that look relevant in context but pull in traffic that never converts, dragging your Quality Score down and pushing your CPC up.
Mediocre search terms that slip past the usual metrics and quietly eat into your overall ROI.
The Search Query Optimizer Script goes further than simply blocking keywords. It looks at every word of the search term separately and works out a relevance score based on:
Each word is weighed individually against your list of irrelevant words. A term made up of barely relevant words scores low — a good sign that it is not what you are after.
The script then combines that semantic score with the performance metrics YOU choose (CTR, conversions, CPC, impressions) to decide, sensibly, which terms to block.
The perfect companion to the Negative Keywords Script: while the Negative Keywords Script guards you against specific keywords, the Search Query Optimizer works on the whole search term, giving you a two-layer defence against unqualified traffic.
A three-step process that squeezes every drop of relevance out of your search traffic
Every word of the term is checked against your list of irrelevant words. A relevance score is assigned from the matches and the context.
The script reads the metrics you set up (CTR, conversions, CPC) and checks whether the term clears the minimum thresholds.
If the term has low semantic relevance AND fails your metrics, it is added as a negative. If it passes, it stays live.
This is how the script weighs a search term and reaches its verdict
free, cheap, tutorial, course, pdf, download, pirate
Minimum CTR: 5% | Minimum conversions: 1 | Maximum CPC: €2
"free google ads course tutorial pdf download"
Words found: free, tutorial, pdf, download (4 of 7)
Score = 100 - (57 × 4/7) ≈ 43 points (low)
Relevance: 43/100 (low) + CTR: 2% (low) → added as a negative keyword
The power and the flexibility to optimise your campaigns to the last detail
Reads and scores every word of the search term separately.
Set up several metrics — CTR, conversions, CPC — and combine them with semantic relevance.
Give each metric its own threshold and tune how aggressive the script is to suit your goals.
Excluding irrelevant terms lifts your Quality Score, which brings the CPC down and the relevant traffic up.
Works hand in hand with the Negative Keywords Script for complete, well-tuned protection.
See which terms were blocked and why, so you can fine-tune your strategy with confidence.
Complete support so you master the technology from day one
Detailed technical documentation covering every setting, advanced use cases and best practice drawn from real optimisation data.
A members-only support community, with live updates on new features and news on what is coming.
Support with the science attached: we do not just hand you the tools, we teach you the reasoning behind every feature. You will understand why the script takes each decision and how to tune the parameters to your own KPIs.
You no longer need to link your account to any MCC, or give anyone access: you log in to your client panel, download the script loader and paste it into your own Google Ads account. Done. Zero friction, and you keep full control of who gets in.