Turns your best search terms into exact-match keywords. On its own, every day, with nothing to configure.
Exact Match Builder reviews, every day, the search terms of all your active Search campaigns and adds as exact-match keywords the ones that have already proven themselves: the ones that convert, or the ones that beat their ad group on CTR with an equal or better CPC. No thresholds to tune, no weights, no per-campaign sheets: the configuration creates itself and the script starts working on the first run.
Every campaign gets its own tab in the sheet with the keywords the script has added, their 30-day metrics and three checkboxes: ⏸ Pause, ▶ Enable and 🗑 Remove. Tick the box and the script applies it in Google Ads on the next run. Whatever you remove is never proposed again.
Why it matters. With broad and phrase match, Google decides for you which searches you show up for and at what price. Every winning term you lock in as exact match is a bid you control, an ad you can fine-tune and a Quality Score you can improve. Exact Match Builder takes that control back without you combing through the search terms report by hand.
Clear rules that come built in. Nothing to calibrate.
A term with at least 1 conversion in 30 days (or 2 in 90) goes straight in: it has already proven it is worth what it costs.
No conversions yet, but 10+ clicks, a CTR above its ad group's CTR and an equal or cheaper CPC: better than the average of its neighbours.
It never adds what you already have in exact match, what is negated, or what you removed earlier from the sheet. Zero duplicates, zero conflicts with your negatives.
With your Claude key, every candidate goes through a relevance filter with your business context, and you also get negative-keyword suggestions. Without a key, the rules are in charge.
At most 20 keywords per campaign and 100 per account on each run. Terms with too little data wait until they have enough.
Every keyword is born with the "Exact Match Builder" label and shows up in its campaign tab: you always know what the script added and what you added.
What share of your impressions, clicks and conversions already runs through exact-match keywords versus phrase and broad, and how it evolves. The thermometer of how much control you have over the auction.
The added keywords with their ad group, source term, reason, 30-day metrics and the Pause / Enable / Remove checkboxes. Everything at a glance.
The terms Claude considers foreign to your business are listed with an ☐ Exclude checkbox: tick it and they are negated at campaign level.
A summary of what was added, paused and removed, plus the month's exact-match control. No daily emails: only when there is something to tell.
Every new exact-match keyword is Quality Score you can now measure and improve. The Quality Score Analyzer picks them up on its next pass.
On a blank Google Sheet, from the panel. The alert email and the conversion actions that count are filled in from your profile.
By default keywords are born paused: you see them in their campaign tab and enable them with ▶. If you prefer them to bid from the very first moment, one checkbox in Config uploads them enabled.
If there is no time to go through every campaign in one run, it saves its place and carries on in the next. Nothing is lost.
The sheet, the emails and the manual come out in the language of your panel account.
Complete support so you master the script from day one
So you understand exactly how it works.
Answers the same day.
A capture strategy, not just automation: we do not only automate the work, we teach you which parameters suit your sector. You will learn to balance volume against quality and get the most out of every keyword.
The problem this script solves, explained with real examples.
Create your free account and activate this script as a 30-day demo with every feature: no card, instant activation, and the script pauses itself when it ends. The demo is one of a kind (a single script per account) — choose well.
🧪 Try Keywords Smart 1 month free →Torn between scripts? Answer 6 questions and we will recommend 3.
You no longer need to link your account to any MCC, or give anyone access: you log in to your client panel, download the script loader and paste it into your own Google Ads account. Done. Zero friction, and you keep full control of who gets in.