Manage your leads from the ground up: first stop the fraud, then score every contact, and finish in a simple CRM that fits your business.
🔔 I want to see it firstGoogle Ads and ChatGPT Ads count form fills. But among those forms there are bots, sites built only to cash in on ads and contacts who were never going to buy. Your sales team wastes time on them and, worse, the platform learns from them: the more fake leads you report as conversions, the more of that traffic it sends you.
Ninja Leads tackles the problem in the right order. It brings together three tools that used to be separate: the anti-fraud shield, a rating for every lead and a CRM to work them.
It is a separate product. It is not part of the Suite for Google Ads or the Suite for ChatGPT Ads, although it fits with both: the rating goes back to the platform so it bids for customers.
Each layer cleans what reaches the next one. That is why the order matters.
Ninja Shield detects and blocks bots, sites built only to serve ads, trap apps and suspicious IPs before they keep spending your budget.
Beta with clientsLead Rating scores every lead from 0 to 100 the moment it arrives and sends its real value back to Google Ads, so it learns to bid for customers.
Beta with clientsEvery lead with its score, its source and its status: qualified, opportunity, sale or discarded. What your team marks feeds the rating and the shield.
In designIf you use both tools together, the real status of every lead travels to ChatGPT Ads. Conversion bidding then learns which contacts turn into sales and looks for more like them, instead of bringing you more volume.
From your website, with the ChatGPT ad click identified.
Ninja Shield removes the fraud and Lead Rating gives it a 0–100 score.
Qualified, opportunity or sale, from the lead CRM.
Each status is sent as a conversion through the OpenAI Conversions API.
Maximise conversions optimises towards quality leads.
It is what Lead Rating already does with Google Ads today, brought to ChatGPT Ads. To switch it on you will only need to paste your ChatGPT Ads account conversions key into the panel. Arrives with the Ninja Leads launch.
We do not want to compete with the big CRMs. We want the simplest possible place to work the leads your advertising brings in: see them with their rating, mark them and know which campaign really brings sales.
The core will be the same for everyone. Whatever changes from one business to another will be added through plugins, switched on client by client. These are some of the ideas we are weighing up:
We are defining it right now. If you join the list, you can tell us which plugin you would need on day one.
Ninja Shield and Lead Rating run in beta with clients in education, home renovation and services.
New installations no longer need Apps Script: one tag on your website or the WordPress plugin, and the rest is set up from the panel.
Google Ads, SEO, direct traffic, social media or ChatGPT. A report compares the quality of each source.
Qualified leads and sales are uploaded to Google Ads every night, as valued conversions.
Finds networks of sites that share a server or an owner, so they are handled as one threat rather than site by site.
Each client's data stays in their own account. It is never mixed with other clients' data.
Indicative timeline: each step ships once it has been proven on real accounts.
Ninja Shield and Lead Rating run in beta with selected clients, and new installations no longer need Apps Script.
Automatic client onboarding from the panel and the first screens of the lead CRM.
Client panel with their leads, their rating, the installation status and billing.
Ninja Leads launches for everyone.
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